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BACKSTAGE — A PLACE WHERE YOU CAN BE YOURSELF
The largest beauty salon network in Kyiv — always close to you.
Wherever you are, at any time — there’s always a Backstage nearby to help you highlight your beauty.
A WALK THROUGH OUR STORY
2010
Our year of birth! The very first salon appeared — opened under the Frédéric Moreno franchise on Akhmatova Street.
MISSION
WE EXIST TO MAKE SURE YOU ALWAYS HAVE THE STRENGTH AND DESIRE TO LIVE TO THE FULLEST
We are people. Over 100,000 clients in 15 years. More than 3,000 team members who have been with us — or stayed with us — since day one. These are our incredible partners and colleagues in the beauty industry.
People are the “why” and “for whom” behind everything we do — those who inspire our passion for transformation and continuous improvement.
We create beauty so that it becomes a little easier to face the challenges of each day — and to live it beautifully.
VALUES THAT LIVE IN ACTION, NOT ON PAPER
BACKSTAGE IS — AND ALWAYS HAS BEEN — ABOUT PEOPLE.
Every salon, every service, every moment we share has something deeper behind it — our values. They guide everything we do and define what it means to be Backstage.
SAFETY
We never compromise on the health of our clients. Every tool is sterilised and disinfected. Every specialist is a true professional — someone who ensures care without ever causing harm, physically or emotionally.
TRANSPARENCY
Hiding things isn’t our style. That’s why we describe every service in detail on our website, share our charity reports, explain each step during treatments, and are always open to your questions.
HONESTY
We believe in open dialogue — and fair prices. We constantly study the market and keep improving. If you want to talk about ideas or challenges, we’re here for that conversation.
WIN-WIN
Your success is our success. When you feel confident and beautiful, Backstage wins too. We keep growing — opening new salons in Kyiv and beyond — to stay close and become even better for you.
JOY
We want you to truly enjoy life with us. That’s why we love surprising you with gifts during special occasions, offering a relaxing massage while you’re in the chair, and filling our shelves with the newest, most loved beauty products — so every visit feels like self-care with a smile.
Choose your beauty space
WANT TO BECOME A PARTNER?
The BACKSTAGE franchise offers you the opportunity to create your own beauty universe — both in
Ukraine and abroad.
Whether you’re launching your first business, expanding your existing salon, or investing in a profitable
venture — the choice is yours.
With over 14 years of experience, we share our knowledge and help you learn from our own journey.
We understand how daunting it can feel to start something new — that’s why we’ll support you at every
stage of the process.
BECOME PART OF THE FAMILY
BACKSTAGE family is a community of true professionals for whom developing and creating beauty is a matter of the heart
REVIEWS
I love coming to Backstage with my dog Luna — there’s always a toy and some water waiting for her. I’m so happy we can spend time together here.
Partners
OUR BEAUTY PARTNERS
We’re sure you’ll find your favourite brand right here.
PROJECTS CLOSE TO OUR HEART
YOUR URBAN STRESS RELIEF
BACKSTAGE beauty&refresh is the largest network of beauty salons in Kyiv.In a world full of rush and worries, we are your favourite place to unwind, recharge, and feel
refreshed.